Make Your Website Stand Out
This is where it all comes together; where the benefit of the design/develop combo is revealed. The primary goal with every website we are fortunate enough to design and develop is to make it stand out. Through custom animations/layouts, non-standard interfaces, and bold design practices, you can rest assured that your website will be one-of-a-kind.
Whether local to New England or across the world, we remain in communication with our clients during the entire website development process. From start to finish, your website is a collaborative effort.
While design is an an important aspect of building a website, we also ensure appropriate page load speed, ADA compliance, SEO structure, security, scalability, future-proof code, and usability throughout the entire development process. New Hampshire Digital LLC websites are a balance of user experience(UX), user interface(UI) and best practices. The final product is a website that reliable, functional, and impactful.
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Development Practices
New Hampshire Digital websites start with a base template theme created from the ground up to be quick, safe, and reliable. We utilize only properly vetted plugins and create functionality ourselves whenever possible. This approach greatly lessens the possibility of conflict issues.
Our websites are unique as they are created utilizing custom fields and a flexible layout. This means that our clients can log in, edit their own content, move sections around, and create posts/pages all on their own. The styling and functionality are all taken care of behind the scenes. We provide instructional videos and give you a tour of your finished site to show how to edit items and answer any questions you may have.
While we encourage all our clients to learn how to edit their own content, we are also happy to make any/all edits for you. One of the most common complaints we hear from previous clients is that their current developer stopped responding. We stand by our work and are always available for additional edits or changes.
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SEO Structure
SEO is an often overlooked set of practices and techniques used to optimize a website so that it ranks higher in search engine results for relevant queries. The goal of SEO is to increase the visibility and quality of traffic to a website through organic (non-paid) search engine results. It helps attract relevant and targeted traffic. On a blank note, it helps you show up before your competitors on Google and other search engines. By optimizing for specific keywords related to your content or business, you are more likely to attract visitors who are genuinely interested in what you have to offer.
These algorithms take almost all aspects of a website into account, including (but not limited to) ADA compliance, page load speed, content, keywords, meta tags, layout shifts, and heading structure. For these reasons, it's important to be careful while designing and developing a site with the goal of successful on search engines. New Hampshire DigitalLLC structures all our sites to have a competitive edge over other sites that were developed just with design in mind.
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Hosting
A well designed and developed website is great, but it requires a reliable hosting environment to thrive. Opting for our hosting and maintenance package ensures access to top-tier hosting services. At NH Digital, we host our sites on dedicated WordPress servers, guaranteeing daily backups, enhanced security features, a staging environment, and servers meticulously optimized for WordPress hosting. Alongside this hosting, subscribers benefit from weekly updates and one hour of inclusive development work each month. This work can be anything from minor adjustments to complete page overhauls, ensuring your website stays not only well-designed but also consistently optimized and secure.
Security
Another crucial aspect of website development is the implementation of proper security measures. New Hampshire DigitalLLC develops our sites on WordPress for many reasons, but there is one large drawback to this approach. As WordPress is one of the largest content hosting packages, it is also the most attacked. The number one reason that a website becomes compromised is outdated plugins or themes. As we develop all our sites using our own theme, this portion is a non-issue. However, plugins are an extremely beneficial aspect of WordPress. They enable developers to include functionality that can take days or months to develop ourselves. By properly vetting plugins and performing regular updates, your site stands a much lower chance of getting hacked. All sites will also include a free firewall, provided by wordfence, and can upgrade to a paid account for additional security if desired.
Spam
Spam is an inevitability of online forms. Malicious bots systematically scan websites in search of forms to flood recipients with spam emails. These unsolicited messages often aim to sell products, promote inappropriate websites, or entice recipients to click on links that could infect their computers. In the past, the go-to solution for anti-spam was Google's Recaptcha, recognized by the familiar checkbox or "selecting all images containing a bus" that many of us have encountered numerous times.
Recaptcha is quickly becoming a thing of the past as spam filters and the bots they're meant to block become more advanced. Any site we develop that utilizes a contact form or comments will come with akismet anti-spam. We have seen drastic drops in spam submissions/comments on sites that utilize this plugin. You can never block all spam, but when you choose New Hampshire DigitalLLC, you'll get one of the best anti-spam setups available, at no additional cost!
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